As a videographer/camera operator, I spend most of my time behind the lens instead of in front of it, so it’s extra rare to have a behind-the-scenes video of production work. The team at Propella put together this fun GoPro piece of our work on Propella 2.0, the product video for their newest line of electric bike. I hadn’t even noticed a few of the GoPros they stashed around our various shoot sites. Nicely done Propella!
Since I was a kid I’ve loved biking. So when the opportunity came about to work with Waka Waka Studios and Propella, a Seattle-based electric bike company with a mission to “bridge the gap between bicycles and electric bikes,” I jumped at the chance
on the saddle.
For 2.0, Propella’s stylish black electric bike with blue anodized wheels was designed to be lighter, with a larger battery capacity and a more efficient motor, among other component improvements. We created this piece to highlight details of the new model in-studio, while showing the bike in-action around scenic Seattle. Propella is committed to making not just a well-functioning product, but one that is beautifully designed, and after spending some time with it in-person, I can say they’re succeeding: it’s the sexiest electric bike I’ve seen to date.
If you like the bike, Propella is offering a limited production run through their new indiegogo campaign, so jump on it soon!
Roles: Videographer, Co-Editor, Coordinator/Producer